3 Principles I Learned the Hard Way for Impactful Marketing
After having to completely rethink what great marketing was, I realized it follows the three universal principles every business should follow.
After having to completely rethink what great marketing was, I realized it follows the three universal principles every business should follow.
The pandemic has changed the way most of us work. Here are a few lessons I’ve learned from the most effective remote workers.
Capturing top life lessons learned and using these as a canvas for the experiences to come will set you up for success in the new year.
You have a very limited time to demonstrate success in a new job. Here are a few of the traps to avoid and key principles to follow.
If like me you have struggled with persuasion, here’s a 10-step-story-telling approach that will help you win minds and contracts.
Setting big goals, doing all you can to achieve them is a key part of life. But how can you balance that with exploring all the riches this world has offer us?
You don’t only live once! As you keep discovering your many lives, pay attention to a few principles and enjoy the ride!
No matter how hard you work on understanding your target audience, make sure it’s also viable by checking the IPSA conditions!
Timely adaptation to our ever-changing world and speed of execution are paramount. Yet, to avoid burnout, know how to find your happy pace!
Instead of seeking perfection, learn and adapt to your environment to maximize your chances of product success.
Product operations are a relatively new function of modern product teams. Learn more about it and whether you need it in your organization.
The best-performing organizations see Marketing Operations as a strategic function. Learn how they make it happen.
As the world becomes increasingly hybrid, how can you keep all your new presentations engaging for both in-person and virtual attendees?
Static and beauty-contest presentations are gone. Modern approaches favor idea-sharing with high-quality thinking, dynamic access to data or even no visuals at all.
Focusing on your direct and look-alike competitors is not enough. See how you can identify adjacent yet more disruptive competition.
Now that virtual meetings and presentations have taken over the world of business, how can you master the format to get your message across and stand out?
Negotiation is an essential act of our everyday life. Yet, it doesn’t come naturally to most of us. Read how a book helped me change my approach about it and break through.
Find the right balance between understanding your competitive landscape and solving your customers’ most significant problems.
You still can succeed as a Tech company, despite the omnipresence of Google, Amazon, Facebook, Apple and Microsoft. The key to success is in how unique and targeted you can be.
Embracing change is critical to survive in times of crisis. Explore how you can deliver new experiences while preserving your value proposition.