Most pricing techniques are falling short and end up costing you. Strategic pricing will help boost your profitability. It requires deep customer-centricity, but with the right framework and guidance, it really makes the difference.
Identifying and understanding your business core competencies is essential for durable success. This post provides a three-step guide to make sure you get it right!
Defining your business vision is critical to know and let your teams know where you’re heading. Getting it right is no easy task though. Here are the seven steps you can take to make it happen.
Once your product offering grows into a portfolio, the key question is whether you’re placing the right bets and how to go about it. This post describes the four principles to follow when trying to optimize your product portfolio.
By understanding the real problems your customers are facing, you stand a better chance to build successful products. Just follow these four principles.
By following these five key principles for your persona creation, you will develop a deep understanding of your target audiences and build product success.
Addressing WHY your Company exists helps you focus on the authentic values bringing you to work. Learn more about what makes the Amazon or Starbucks WHY’s so interesting and get inspired to articulate your own “WHY”.
An introduction to The Product Sherpa blog and the fundamentals of product success. Learn more about the reasons we created The Product Sherpa and discover the five key principles that will help you increase your product and business success chances.